Types of broadband connections in the UK

Types of broadband connections in the UK

Broadband is used as a generic term for different kinds of internet connections and services that are available in the UK. It enables you to gain access to the email, online shopping and services, data and information, and streaming TV at high speed. In the UK, broadband was introduced in the early 2000’s. It was offered through BT phone lines, which allowed users to use the service without having to connect or disconnect whenever they wanted to use it. Moreover, it was independent of the telephone service, enabling people to make phone calls and use the internet simultaneously.

Different Types of Broadband Available in the UK

Over the years, broadband has developed significantly in several ways, resulting in the emergence of its different forms, each having subtle unique features that differs them from each other. In the UK, there are several types of broadband connections available, and the location of your home or office is a major decisive factor regarding which type will be suitable for you. The choice of the type of broadband is also influenced by the speed and reliability of the connection that you want. The following are the most common types of broadband available in the UK:


This type of broadband connection transmits data using fibre-optic cables and requires a special modem that is connected to a telephone line or a TV receiver. The largest cable broadband service provider in the UK is Virgin Media, while other service providers include Plusnet, TalkTalk, Sky, and BT. Cable connection provides you with a maximum speed of 120Mbps, and is the most reliable and fastest connection available in the UK. Its speed is affected by the type of fibre connection you have, but unlike ADSL connections, distance doesn’t have any effect on its speed. Moreover, it doesn’t require you to have a working phone line.


Asymmetric Digital Subscriber Line (ADSL) uses a standard BT phone line to transmit data and is the original type of broadband. About 80 percent of people connect to the internet in the UK using ADSL or ADSL2+ connection, mainly because it is widely available and quite easy to set-up. This type of broadband connection requires users to have a working telephone service, along with a modem. It works by dividing your phone line into two separate channels, one for telephone and the other for the internet data transfer, allowing you to use both the services at the same time.
The maximum speed that you can get is 24Mbps, that too with ADSL2+ connection. The speed you get is affected by several factors such as the distance of your home or office from the telephone exchange, the time of the day, the contention ratio of the telephone line, and the quality of telephone cabling. These connections are quite cheap and easy to set-up, which is the reason why they are preferred by most internet users in the UK.


Mobile broadband is another popular form that uses the resources of the mobile network to connect users to the internet. Although this isn’t the fastest and cheapest form of broadband, most people still prefer it because it provides convenience of using the internet on their handheld devices. It allows people to access email, web, and shop online wherever there are mobile phone signals available. In some cases, it is the only form of broadband that is available in remote areas. In terms of speed and functionality, mobile broadband is divided into two types:

  • 3G – Due to the increasingly popularity and usage of handheld devices and their applications requiring internet connection, 3G was introduced. It allows users to access the internet through their mobile phones wherever there are mobile phone signals available. Mobile phone networks such as O2, Vodafone, and Three provide mobile broadband through a MiFi unit, a mobile broadband dongle, or a tethered mobile device. You can expect to get a maximum speed of 21Mbps. The speed is affected by several factors such as the time of day, the type of Mifi/dongle/mobile phone you use, availability of mobile signals, and your location.
  • 4G – It is quite similar to 3G, but is better in various aspects. It uses latest broadband technology and allows you to use the internet at a much faster speed.

Fibre Optic

In fibre optic broadband, the data is transmitted using light through fibre optic cables. The internet speed is exceptionally fast and is not affected by distance or any other factors. However, most fibre optic broadband service providers don’t come all the way to your location and set-up the connection only a few hundred yards over coaxial cable or conventional BT phone lines. They use Fibre To The Cabinet (FTTC) broadband and connect it to the nearest BT street cabinet, establishing the connection using your normal phone line. Some major broadband companies, like Virgin Media, use a similar method and establish the connection using coaxial cables. The service provider may use Fibre To The Property (FTTP) broadband, but this method is not very popular.


This type of broadband is the only one that you may be able to use anywhere in the UK. It connects users to the internet through geostationary satellites and requires a satellite dish to direct the signals. However, the only drawback of this broadband is that it is very expensive as compared to other forms in terms of setup and running costs.

Local Loop Unbundling (LLU)

The working principle of LLU is quite similar to ADSL, but the broadband service provider uses their own equipment at the telephone exchange instead of rented ones from BT to offer services. In the past, this form of broadband was considered to be better than ADSL as it provided higher speed and cost less, but over time, BT improved ADSL and offered the same level of services as LLU providers.
All of the above mentioned types of broadband are available in the UK, and depending on your needs and your location, you can use them in combination as well.…

5 Advantages of Internet Marketing in This Digital Era

5 Advantages of Internet Marketing in This Digital Era

Internet marketing is crucial in today’s times since it positively influences the buying decisions of customers. As per the recent studies, an increasing number of buyers use their mobile devices to carry out researches on the products before making any purchases. They do price researches and product researches by using the online portal and even access the website of the company. The way you market the products will have great influence on the number of purchases made. You can build relations with the customers or your prospects through the low cost personalized communication system which is much different from the mass media. Businesses do enjoy a lot of benefits with the digital marketing platform. Let us check them out.

Online Marketing

1. Online marketing permits you to be an open business all 24 hours as there is no particular store timing or any worries regarding overtime payment to the staff members. When it comes to the customers, it is convenient for them to make online purchase. You can offer the products online to customers with the website. Your customers can browse through your website and place orders whenever they feel like. Irrespective of the time, they can have a look at your products and place orders.


When you market the products online, there is not much marketing costs involved. Businesses that use retail outlets for product marketing have to bear huge expenses. There is no recurring cost of store rental or maintenance. There is no need to buy stock for being displayed in the store. Your inventory cost will be lower with the online portal. 4. This form of digital marketing gives you the option of product personalization where you can personalize the offer for certain customers. You can create the profile of their preferred products.

Store Maintenance Cost

By displaying your products online, you can bridge the distance gap. It gets easier to bridge the barriers of geographical distance. There is no need to set up a local outlet but you can still reach out to the customers of overseas destinations. Your target market gets widened with the website. Sell goods at any part of the world without any worries about store maintenance cost.So, you can track what products are selling the most and thus make targeted offers to boost your sales.

Product Modification

So, without even the network of distributors, you may open an export business. In order to sell to international destinations, you may use the localization service to make sure that the products are suitable for customers and complies with the business regulations. Localization services encompass product modification and translation to showcase the local market difference. The advantage of tracking the website visit does all trick.…